Yesterday was an exciting day for us political junkies. We love it when every major media outlet and virtually every corner of the internet is bubbling with political chatter, and we thrive on following as much of it as possible.

During the two major party conventions, political consultants, organization staffers, pollsters, campaigners, strategists, and tens of thousands of activists slam social media realms to pitch their view of what they see happening.

Which is why I feel the center-right realm might have missed the point of Michelle Obama’s DNC speech last night. You see, as soon as the speech ended, most of those on the right instantly began saying things like “it was too scripted”, “it did nothing for me”, “the satellite moment was awkward”, etc.

I agree with all of these comments. In fact, I thought the entire speech was a set up. But here is what we’re missing, the speech was not developed for center-right political junkies.

Do you think the Obama campaign put Michelle in a soft tone blue dress, a new salon hair style, and a series of super smiles to impress center-right bloggers and politico’s? Do you think the people calling the shots for Team Obama put on the family skit so that people like me would suddenly have an “oh, I can vote for him now” moment?

Of course not!

The Michelle Obama speech was designed to reach into the emotional side of millions of Americans who want to know who Barack Obama is. These people, many of whom are undecided, want to see what his family is all about, where he came from, how he got started, etc. This chunk of the electorate can be moved, and can become supporters.

The intention of the Michelle Obama speech was to set aside the anti-American remarks that Michelle has been known to make, and show her for a real, every day woman with a real American story to share.

To kick things off, they brought out Michelle Obama’s brother, a good looking, well spoken family man who coaches basketball for Oregon State. The guy was quite authentic, and lends credit to the idea that Michelle Obama is just an average family woman caught up in an extraordinary scenario.

Then comes Michelle Obama, talking about her parents and how well she and siblings were brought up. She went on to talk about how the American dream was achieved through hard work, family values and public service, and she takes every chance to plug the idea of the ability to succeed for each and every American.

It was very emotional, and while we political junkies sat behind the scenes knowing full well the entire event was plotted, those in the audience and watching on TV were in tears.

To follow it up, the kids joined Michelle on the stage and Barack Obama was piped in via satellite to say high and help ensure the family was portrayed across the convention stage, and in turn, the entire country.

The liberal media instantly began huffing and puffing “was day one of the DNC a waste?”. It appears liberal MSM wanted to see a fight, and they wanted Dems to take the gloves off. It didn’t happen.

Much of the center-right realm began claiming it wasn’t enough and won’t do much.

I disagree. I think it was exactly what the Obama camp wanted. I believe they were able to tug at the hearts and minds of their base, as well as many who might have been on the fence because of a lack of understanding for the Obama family.

Well played, team Obama. Well played.